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ecofashion CORP (EFC) is a lifestyle company comprised of four sustainable textile verticals. EFC is now poised to scale each of our brands, creating unparalleled apparel and home fashion business that benefits people and the planet. Founder and CEO Marci Zaroff is considered the “Martha Stewart of an ECOlifestyle.”

Meet The Team


Marci Zaroff

ecolifestyle Pioneer, Founder and Chief Executive Officer

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Marci Zaroff coined the term “ecofashion" in 1995 and is an internationally recognized eco-lifestyle expert, educator, innovator, author, and serial ecopreneur. Founder/CEO of ecofashion CORP—a "Greenhouse of Brands”—including B2B turnkey sustainable fashion manufacturer MetaWear, regenerative in-conversion-to-organic cotton farm project RESET, QVC organic lifestyle brands Farm to Home and Seed to Style, and new D2C ecofashion brand YES AND. 


Also Founder of Under the Canopy, Executive Producer of "THREAD Documentary I Driving Fashion Forward,"and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for three decades. Marci's first book, "ECOrenaissance: Co-Creating A Stylish, Sexy and Sustainable World," launched August 2018 (Simon & Schuster).


Board Member or Advisor of the Organic Center/Organic Trade Association, Textile Exchange, Fashion Revolution, and Cradle to Cradle's "Fashion Positive,” Marci was a key figure in the development of the Global Organic Textile Standard (GOTS) and first Fair Trade Textile Certification with Fair Trade USA.


 In addition to receiving countless recognitions—including Retail Touchpoint's "Retail Innovator Award," New York Moves "Power Women Award," Fashion Group International's "Rising Star Award," and the Natural Product Industry’s "Socially Responsible Business Award," Marci is featured in the book ECO AMAZONS: 20 Women Who Are Transforming the World, and is a Henry Crown Fellow of The Aspen Institute. 


Julie Deloca

Chief Marketing Officer


Dan Jaffe

Chief Operating Officer


Nicole Bezinski

Chief Financial Officer


Michelle Jaffe

VP of Product Design & Development

Our Advisors & Board

Autumn Bree, Chief of Staff, Investor & Advisor

Fern Mallis, Advisor

Zem Joachin, Advisor

Rembrandt Flores, Advisor

Pradeep Darwani, Advisor

Anton Wilson, Board Director

Julie Lyle, Board Director

Karen Murray, Board Director

Fred Neil, Board Director

Scott Greenburg, Legal & Strategy

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