Sustainability
We hold a deep reverence for Mother Earth and all her beings. We believe that we are all connected, each of us an integral piece of a larger collective puzzle. It's our heartfelt mission to coexist with nature and promote a symbiotic relationship that benefits all.
We hope that our regenerative practices and products serve as a reminder to others to embrace the interconnection with each other and our environment. Together let’s design a green, chic, and healthy future — and hu-planet-y.
Material Innovation
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Regenerative and/or
Organic Cotton
Banana
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RPET
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Tencel™ Carbon
Net Zero Lyocell
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Hemp
Econyl®
Ecolyptus®
Recycled cotton
Pineapple Piñacott™
Eco-Friendly Fibers
By choosing plant-based raw materials, such as organic cotton and TENCEL™ lyocell, we can help protect our vital land and ocean ecosystems while combating the problem of microplastic pollution. Unlike synthetic fabrics like polyester commonly used in performance apparel, organic fibers are biodegradable and don’t shed harmful microfibers into our waterways.
TENCEL™ lyocell, a renewable wood pulp fiber, undergoes a closed-loop process where solvents are reused, reducing its environmental impact. With 3x the strength of cotton, TENCEL™ lyocell, a net carbon zero certified fiber, embodies durability and design.
Consciously Clean Cotton
What is GOTS certified anyway?
Not all cotton is created equal.
To be considered a GOTS certified garment, the crop must be harvested without the use of synthetic pesticides and fertilizers, and no genetically modified seeds can be used. The entire production process must also meet specific, strict environmental and social criteria, including the responsible use of water and energy, fair labor practices, safe working conditions, and low-impact dyes and finishes.
At the heart of our philosophy at EFC lies the conviction that regenerative, organic, biodynamic farming represents the most promising path towards a sustainable and thriving future for our planet and our children. Our commitment to clean and climate-smart agriculture is the DNA of our greenhouse.
Transparency & Traceability
At EFC we understand that the future of the fashion industry relies on both trust and technology. We have been diligently working to track each of our product’s origins through blockchain innovation. Through this amazing system you are able to scan the QR code on your pieces to follow the journey, from seed to skin, giving you the story of how and where your products are made.
Accountability
Although we strive to minimize our ecological footprint, there are still some areas where we fall short, such as the carbon emissions generated by shipping. Therefore, we take action by using offsetting methods to counterbalance our environmental impact. One way we do that is our one-for-one initiative, where YesAnd plants one mangrove tree for every purchase.
We're also working towards collecting data at our farms and factories in order to communicate ESG metrics such as carbon, water, waste, energy, and wages. We are piloting this QR technology now through our brand and retail partnerships.
Empowerment
Vital to our brand is a commitment to promote fairness and equality. We strive to ensure that all workers, especially the women from our supply chains to our U.S. team and partners, are respected and empowered to build thriving communities, healthy families, and a better world.
Sustainable fashion is a powerful tool to inspire global consciousness while celebrating our natural beauty. By supporting ethical brands, both small and large, we can elevate women everywhere, from the fields to the executive offices to our personal wardrobes and homes.
RESET
Regenerate the Environment, Society, and Economy through Textiles
The RESET cotton farm project drives the reduction of human and environmental impacts, climate mitigation, and circularity through authentic chemical-free farming practices. Our project trains our farmers to improve their livelihoods, turn waste into worth, build healthy soil, support biodiversity and capture carbon through regenerative, in transition to organic methodologies.
